This week's guest is Pete Sisco from Resilient Personal Freedom. In 1996, he decided to invest $300 in himself and start his first online business. Five years later, he monetized that website. 15 years later, it has made him millions, and he still consistently makes an income from it, among other online businesses.
After living the conventional life in Idaho with his wife for many years, and after his 6 kids grew up and moved out, Pete and his wife were ready for a different lifestyle. Knowing that their online income source was portable, they decided to sell everything and live out of their suitcases while traveling the world. 10 years later, they're still at it.
In fact, he did the interview at the place they're currently staying at in Ireland. We talk about how technology is helping people make predictable monthly income online, why minimalism is a smart way to live, why working in a cubicle is actually more of a risk, how you can achieve an insane amount of personal freedom, and so much more.
This is honestly one of the most inspiring conversations that I've had personally. I know you'll find a lot of value in this episode, but for me, Pete really confirmed a lot of things for me that I already knew, but I just needed to hear it from someone like him.
After our call, I was so motivated that I began working harder on my online course. And now, I've actually opened up the pre-order for it! So depending on when you hear this episode, it might still be going on, or the full course might have been launched. Either way, you can check it out by visiting: CreateYourOnlineShop.com/PREORDER. All of the details are there and you can get a sneak peek into the course as well. And if the pre-order is still open, you can get it at a discount as well as some free bonuses. Again, it's CreateYourOnlineShop.com/PREORDER.
Anyways, I'm so glad Pete reached out to me, and I'm stoked for you to hear this one. So without further adieu, here's my conversation with Pete Sisco. Enjoy!
I hope you enjoy this episode and be sure to subscribe to the podcast here!
Website: petesisco.com
Twitter: @petesisco
Facebook: facebook.com/pete.sisco.7
Resilient Personal Freedom
Precision Training
Website: Online Shop Master Course
When you have internet income, it's completely portable.
I've had a lifelong passion for the concept of living in freedom.
The only passive income I know about is inheritance.
You don't have to reinvent wheels, you just have to apply fundamentals in ways that are effective.
We're living in a time now, where people can take risks like this, like being completely independent and having a lot more personal freedom. And the risk is actually hugely mitigated.
There's 10,000 ways to reliably make money online.
When people talk about big dreams, they get discouraged.
Find something where you can make solid, reliable money and then use that money to do the dream life.
There's this explosion of technology that is changing the world and a lot of people are threatened by it.
But at the same time, there is enough technology that any individual can set himself up to make a reliable, durable, predictable income every month that's substantial.
People start to realize that more than half of the stuff they're paying for is related to just having their job.
The guy trapped in the cubicle is getting to be the anomaly.
I like keeping the business the size where I run the business and it doesn't run me and I have maximum personal freedom.
There's never been less risk than there is now.
I can tell ya, when you get it working and you realize how free a person you can be, it's absolutely intoxicating. There's actually an adjustment period to get your head around the fact that you can basically do whatever you want.
You can't do it overnight, but you really can engineer a lifestyle that gives you whatever amount of freedom you want.
Offer something of quality, do what you say you're gonna do, and treat people right.
The things that work online, the fundamentals, are the things that worked 100 years ago. And they'll work 100 years from today.
If you want to sleep well at night, spend time constructing a business that has durable elements to it that will offer honest value and keep offering.
You have to be in the game before you get lucky.
There's just nothing that delivers the independence and the personal freedom that having an online business does.
I've never met anyone who doesn't have a skill, an ability, or at the very least a passion that can't be of service to somebody who would be happy to pay money for it.
If you had all the money that you ever needed, if you were 100% debt-free, and you had money in the bank that was going to last you for the rest of your life, you just didn't have to think about it, what would you do? What would you want to do every day?
Some people climb the ladder of success only to discover you put it against the wrong wall. -Joseph Campbell
That's the thing about the online world, it's a big transparent economy and the answers are right there.
You don't require luck in order to succeed.
Be sure to subscribe to the podcast here and I can't wait to share the next episode with you soon! And feel free to leave a comment below with your feedback and any questions you have.
Today's featured guest is Andrea Lake. Back when she was 18, she decided to skip college and just go straight into building a business. Her first business started as small as a business can start, but it still grew pretty quick, especially for someone right out of high school.
A few years later, Andrea decided to give clothing a chance and built her first apparel business. I'll let her explain all the various things she did with the clothing lines, but this was also around the time when she had some stickers printed too.
In the late 90's, she ended up starting a whole business around just stickers. At the time of this recording, she actually started 14 companies!
More recently, she has a new company called Lessons.biz where she teaches others exactly how to build a tshirt empire along side her business partner Dan Caldwell. Dan was a co-founder of the huge clothing brand Tapout, so obviously you know they are more than qualified to be teaching on this topic.
Anyways, we talk about various ways to hyper-accelerate a brand, why stickers are like minting money, when to hire people, why competition is a good thing, and how you can easily prove if your business idea is a viable concept or not.
There are so many great takeaways from this episode and I've been eagerly waiting to get this one out to you. So without further adieu, here's my conversation with Andrea Lake. Enjoy!
I hope you enjoy this episode and be sure to subscribe to the podcast here!
Website: andrealake.com
Twitter: @andrealake101
Instagram: @andrealake101
Lessons.biz: lessons.biz
Sticker Junkie: stickerjunkie.com
Rhythm Styx
Merch by Amazon
Alibaba
Dan Caldwell
Tapout Clothing
Warped Tour
Blink-182
System of a Down
Good Charlotte
Hot Topic
High Times Magazine
Lessons.biz
Mentor Mojo
Yoga Junkie
Sticker Junkie
Emerson Spartz
Travis Steffen
AutoLotto
Matt Griffin
Combat Flip Flops
I will never be poor. I will never be short of money again. I know that I can just make something and go sell it now.
I had very recently quit smoking pot, which made me far more productive.
One night, I got a 6-pack of Sierra Nevada, invited over one of my best friends, and sat down and came up with like 200 slogans. And then I chose 98 of them and launched the line with 98 slogans, which is ridiculous, it's way too many, but it worked out well.
We had a connection with Blink 182, but they saw my stuff at Warped Tour when they were not famous yet, and they were like, "We love your stuff." And I'm like, "Here's a bag full of stuff, just wear it on stage today." And they felt this loyalty to my brand.
Every entrepreneur has this moment where you just feel like your company is gonna fail. And the people that make it in life, and certainly in business, are the people that just keep trying something else and will pivot with it and will not stick really strongly to the concept that they think should work.
It's like the Craigslist model, where you don't have to have the most beautiful thing, but you do have to have something that is very functional.
Stickers are like magic, it's like minting money. People buy them, you print them for them, they get the stickers, they give them away for free, and then they order more.
I created lessons.biz because I was so tired of seeing people on the internet that were making 100% of their money from selling products that just teach people how to make money. Like these people literally don't know how to make money, they know how to con people into giving them money.
There is actually a formula on how to run most companies.
I think that for me, working on one thing solely is ineffective because I will choke it to death, I will worry about it, I'll obsess on it. Whereas, if I have multiple things going, I can work on whatever feels best in whichever company, and I don't worry as much.
I think worrying is a really damaging thing. I think it's underrated because people see it as normal, but I think it's super problematic to spend your time worrying.
In general, when you're starting out, until you have a company that's supporting you, obviously you shouldn't spread yourself too thin.
If somebody isn't competing against you, there's probably a good reason why it's an ineffective space to be in. If you have something that a million people are doing, it means that a million people want whatever that product is. So you just have to do it better than them, or market better than them.
You can pack boxes better than anybody else at your business, but is that how you want to be spending your time today?
Put a dollar figure on your time.
If it's not something that is making my company money, or something that I truly must do, or something that I love, somebody else should be doing it.
If you can't make your business work with a few thousand dollars starting out, it's probably not going to work, and more money isn't the answer.
Make money first. If you can make money first, then you know you have a viable concept.
You have to prove your concept first. And you have to know that your concept is something that people will actually pick up their wallet out of their pocket and take money out of it and hand it to you. Not just tell you that they'll buy something, but actually physically buy something.
I knew nothing when I started out, and I went about it the really hard way.
You will hyper accelerate the growth of any company if you're surrounded by like-minded people that are entrepreneurs, even if they have really diverse business backgrounds compared to you.
I think every entrepreneur should have a really good filter between what they're thinking and what they actually say.
The day that you launch your website is the worst it's ever gonna look, because you're going to improve upon it from there. And then we extended that out and said, the day that you launch any business is the worst that that business is every going to be. So stop waiting until everything is perfect.
Just launch something and start making money and then correct from there.
Don't be good, don't be great, it is your job to be extraordinary and become irreplaceable.
I self-financed all of my companies which is possibly the biggest risk and I ended up severely in debt because of it.
Be sure to subscribe to the podcast here and I can't wait to share the next episode with you soon! And feel free to leave a comment below with your feedback and any questions you have.
So it's been a couple months since I posted the last episode. I know. I'm sorry.
I needed a break, and I kept making the break longer and longer. After two months, I said, this is enough, let's dive back into this podcast hardcore.
Episode 40 is all about the things I've learned in my first year of podcasting. I've learned a lot about the process, people, the tech side of things, the world, and myself.
There were 39 episodes posted in the first year, I took a two month break, and from now until the end of July 2017, I hope to publish at least 50 episodes. It's all about consistency, and just putting in the work. Taking action is so simple, but things that are simple aren't always easy. But it just takes that first step.
Anyways, I hope you're glad to have more Risk Without Regret episodes coming through your feed, and I really appreciate you for listening and for following along with me on this exciting journey!
Enjoy this episode and be sure to subscribe to the podcast here!
Podcast Movement
Audio-Technica ATR2100 Microphone
Adobe Audition
Mackie 402VLZ4 Mixer
Zoom H4N Digital Recorder
Andrea Lake
Be sure to subscribe to the podcast here and I can't wait to share the next episode with you soon! And feel free to leave a comment below with your feedback and any questions you have.