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Risk Without Regret: Stories from Risk Takers, Inspiring Entrepreneurs, Small Business Owners

Based out of Dayton, Ohio, Randy Johnson hosts a weekly podcast titled Risk Without Regret. The main goal of this show is to inspire and motivate you to follow your dreams, take more risks, build a business around your passions, and have no regrets along the way. Some episodes, I'll discuss a quote I came across and really dig in deeper for 10-20 minutes. Quotes that mean something to me, and I think deserve to be expanded upon to make you think about them more and how they can relate to you. The rest of the episodes will be more of an interview format. I'll bring guests onto the show that have an inspiring story to share about their journey. These might range from 30-90 minutes, and some may even pass the 2 hour mark. These amazing people will come from all walks of life and they bring insane amounts of wisdom to the table. I refer to all of my guests as risk takers. Individuals who didn't follow the typical path, they paved their own. They enlighten us all about how they started their business, or travel the world, or work from their laptop on a beach, or make 7-figures, or even just how their life experiences shaped them into who they are today. Some are more successful than others, but they all share the same mindset of taking risks, doing what they love, helping others, and living life to the fullest. Enjoy!
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Jan 30, 2017

I read somewhere that the average adult makes around 35,000 decisions a day. Think how stressed out you'd be if you were indecisive about all of those!

I'm a very indecisive person, and sometimes I just have to force myself to make a decision and move on. In most cases, even if it turns out to be the wrong choice, it's not the end of the world.

In this episode, I dig into this quote: "Be decisive. A wrong decision is generally less disastrous than indecision." -Bernhard Langer

These days, there are so many options for everything. We are all overwhelmed. But if you treat decision-making like a skill, one that you can constantly practice and get better at, you're gonna reduce your stress level drastically.

The last thing you want to do is get stuck in the over-analysis paralysis mode!

Hit play and listen to this short episode all about taking action and moving on. Stop wasting your time worrying about every little detail. Make a few mistakes and learn from your real-word experiences. Enjoy!

I hope you loved this episode, and if you did, be sure to subscribe to the podcast here!

 

My Online Course

Online Shop Master Course - Teaching you how to build your own e-commerce website so you can start selling your products online. With no software, even if you have zero web design experience! Sign up here...

 

Thanks for listening

Be sure to subscribe to the podcast here and I can't wait to share the next episode with you soon! And feel free to leave a comment below with your feedback and any questions you have.

Jan 26, 2017

On today's episode, I have RJ Hodges joining us. RJ is an inspirational speaker, entrepreneur, and certified life coach.

He is also a bestselling co-author of the book Mission Unstoppable, as well as the author of You Can’t Practice At The Game, The Art of Mastering You, Volume One. He says his philosophy of mastering yourself applies to bettering your overall relationships, self esteem, business, the way one perceives, and many other issues we all face daily.

The common strategy is to perfect those things that are external, but oftentimes it’s the internal relationship with ourselves that either hinders or allows us to thrive. In many instances our internal conflicts will stop us from going after our dreams and goals.

In this episode, RJ also explains the #1 thing about entrepreneurship that if neglected will kill you and your business. This conversation will definitely provide some insight to all entrepreneurs, even the aspiring entrepreneurs, or those with huge goals who are looking to take the next big step.

Plus if you listen all the way to the end, RJ has a bonus offer for everyone listening. Enjoy!

I hope you loved this episode, and if you did, be sure to subscribe to the podcast and leave a quick review!

 

Connect with RJ

Website: rjhodgesspeaks.com
Facebook: facebook.com/rjhodgesspeaks
Twitter: @rjhodgesspeaks
Instagram: @rjhodgesspeaks
Email: rjhodgesspeaks@gmail.com

 

My Online Course

Online Shop Master Course - Teaching you how to build your own e-commerce website so you can start selling your products online. With no software, even if you have zero web design experience! Sign up here...

 

Bonus Offer

Just for being a loyal Risk Without Regret listener, RJ is giving you a free 20-minute coaching session when you purchase one of his books from him website! All you have to do is buy one of his books and mention this offer. Enjoy!

 

Best quotes from this episode

When you're young, nothing is about purpose. Nothing is about passion. Everything is about "how much money can I make?"
The 1-on-1 coaching, it allows me to be personable. I get the chance to give you the exact thing that you need.
Writing allows me to express not just messages that I want to get to other people, but it allows me to express the messages that I feel that are kind of going off in my head. It allows me to get those things out.
There's an inner voice that's always talking to us, that's trying to lead and direct our path. We're not always hearing that voice. But writing allows me to kind of just really sit down and pay attention to that voice and just kind of pour some things out and some expressions that a lot of times I think they're for me, they just happen to touch the other people as well.
It's something about you being you, that's what the world is looking for.
I don't have a problem with you modeling other people, but you can't model another person to the point where you become not authentically you.
I don't try to give you something that I haven't done. Everything that I talk about, everything that I teach is something that I've personally gone through.
How bad do you really want what you say you want?
There's a price behind everything that you want.
Everything that we ask for, we're not really prepared to do what's behind it in order to get there.
You've been in these particular conditions in your life simply because you're a direct contradiction to what you say you want.
If you look at most of us, we want one thing, but everything else about us (mentally, spiritually, physically, emotionally) is the direct opposite of the thing that we want.
I don't believe in wasting time.
If I can't change the way you see it, we probably can't change the way it is.
Results are results. You can't argue with results.
If you're going to do anything that a lot of people are doing, you need to first and foremost find your voice. How do you do this different? What particular problem or issue can you solve and for who?
Take what is and make it better.
Google gives me a window to the world.
I'm really big on maintaining a level of peace within myself.
I think the best entrepreneurs in the world are those that can remain mentally, spiritually, and emotionally peaceful even in the midst of chaos.
There's nothing like seeing a person transform.
There have been other people I've not had the privilege to meet personally that I consider mentors.
A principle is only as good as the person that it comes into contact with.
If I don't learn to take care of me, then I am of no good for anybody else. I can never give what I don't have.
Before we can get you to where you're going, we first gotta locate where you are.
If I told you that you weren't going to make money for the next two years, would you still pursue this?
When you stop chasing money and you start chasing passion and purpose, the money just seems to chase you.
I'm going to do it because I love it and because it's the only thing that moves me.
Once I got introduced to the world of entrepreneurship, I've never been the same since.
It's funny how randomly losing your job motivates you. Everything that you don't think you can do, you figure out a way to do it.
When I think about "Risk Without Regret," I think about life and how we play life so safe sometimes.
Sometimes we play life so safe that when we look back we ask ourselves, "why didn't I do that?"
You're not getting out of this thing alive. You're not going to get a second chance at this life.
Calculated risks are very important in life.
There's no way that you can keep talking about a thing and you don't finally at some point take action on it. Because when you have a deep-rooted desire, it will not let you rest.
The reason most people don't act on a desire is because it's too big for them at the moment. Not understanding that you only see a vision from its end result.
I may not be able to fulfill this entire vision today, but what can I do today.
When you initiate, direction comes.
Sometimes we neglect the baby steps and the growth process.
I think the entrepreneur life has some sacrifices. There are some things that you're gonna have to do that the next person is not willing to do.
The reward is going to feel so much greater than what I feel right now.
Win at life, don't just survive.
If it's not going exactly the way you want it to go right now, don't quit. Don't give up because every great person that has reached anything, they have a dark story somewhere.
I have not found one extremely successful person to where I couldn't dig somewhere in their past and find something that they went through.
The beautiful thing about when you come out of something and it's great and you get everything that you ever desired, you don't even remember how painful it was before.
I remember that feeling of not knowing what's next. And sometimes I take myself there because I never want to put myself in that position to where somebody else is able to dictate my life in that way. And that keeps me pushing every single day.
It's a little bit difficult in the beginning, but if you fully turn this page, there's always something better coming.
Any doors that have ever closed in my life, no matter how hard they were, the next door that opened was so much better. It was 20 times better.

 

Thanks for listening

Be sure to subscribe to the podcast here and I can't wait to share the next episode with you soon! And feel free to leave a comment below with your feedback and any questions you have.

Jan 15, 2017

Do you have goals? Sure you do. Is everything you're doing getting you closer to those goals? Probably not.

"Ask yourself if what you're doing today is getting you closer to where you want to be tomorrow."

Listen to this episode where I dig into this quote and explain how it pertains to me. I give a few personal examples and as well as some tips to help you with the things you're working on.

When it comes to a task, it comes down to either doing it, delegating it, or dropping it. And there are plenty of things that you CAN be doing, but SHOULD you be doing them all? Hit play and give this one a listen.

I hope you loved this episode, and if you did, be sure to subscribe to the podcast here!

 

My Online Course

Online Shop Master Course - Teaching you how to build your own e-commerce website so you can start selling your products online. With no software, even if you have zero web design experience! Sign up here...

 

Best quotes from this episode

Ask yourself if what you're doing today is getting you closer to where you want to be tomorrow.
Show me where you spend your time and money, and I'll tell you what your priorities are.

 

Everything else I talked about

Vinyl Cutter
Stickers
Andrea Lake's podcast episode
Enclosed Trailer
Stop Doing List

 

Thanks for listening

Be sure to subscribe to the podcast here and I can't wait to share the next episode with you soon! And feel free to leave a comment below with your feedback and any questions you have.

Jan 6, 2017

Today's guest sure has her hands full. PJ Jonas is married with eight children in rural Indiana. For almost ten years, the entire family has been running a business called Goat Milk Stuff.

When I first heard about the company, I was like, someone is making things out of goat milk? So obviously I had to check it out since my curiosity couldn't take it anymore.

I'll let PJ explain the full story about how she came up with this idea, but essentially, she was tired of seeing all of the products that everyone is always using filled with harsh chemicals. So she decided to do something about it.

Initially it was just for herself and her family, but she quickly realized that this idea could help a ton of people all around the world.

It's primarily an online company, but it is constantly growing into a tourist attraction for people that want to come and check everything out in person.

Just like a lot of stories you'll hear on this show, most start off with humble beginnings before the idea really takes off. The Jonas family story is no different. In this episode, you're gonna learn about patience, hard work, taking care of your customers, creativity, and plenty other lessons in business and in life.

Plus if you listen all the way to the end, PJ has a surprise for everyone listening! So get comfy, block out all the distractions, and listen to my amazing conversation with PJ Jonas of Goat Milk Stuff. Enjoy!

I hope you loved this episode, and if you did, be sure to subscribe to the podcast and leave a quick review!

Connect with PJ

Website: GoatMilkStuff.com
Facebook: facebook.com/GoatMilkStuff
Instagram: @GoatMilkStuff
YouTube: youtube.com/GoatMilkStuff

My Online Course

Online Shop Master Course - Teaching you how to build your own e-commerce website so you can start selling your products online. With no software, even if you have zero web design experience! Sign up here...

Free Gift

Just for being a loyal Risk Without Regret listener, PJ is offering you a free bar of goat milk soap so you can try them out! All you have to do is visit GoatMilkStuff.com/RiskSoap. Enjoy!

Best quotes from this episode

We really understood our target market, because we were our target market.
Word of mouth at the beginning, that was really how we had most of our initial growth.
Social media is definitely been worth it for us but it's something that we definitely keep in it's perspective and do just try to keep it social.
You don't have 8 children in today's society without sacrificing a lot.
We didn't realize it at the time, but the fact that we spent so many years living below our means, not having any debt except for the mortgage, and paying down the mortgage, that's what enabled us to build Goat Milk Stuff so quickly.
If we had been on the Today Show and we were trying to make it out of the kitchen, there's no way we could have filled those orders.
It's kind of the myth of the overnight success, people think it happens so quickly, but they don't see the years and years of hard work and prep work that went into it.
It's not about having a profitable business, it's about cash flow. There are plenty of profitable businesses that go out of business because they don't have the cash flow.
It's better to grow slowly, because so many businesses will die because of growing too quickly.
For every dollar of pre-tax income you want to make, you have to sell five dollars worth of stuff.
Your expenses grow so much more the bigger your business gets.
Everyday, if you can look and save yourself two steps or save yourself one action, that's going to add up over time.
We really underestimate children in our country. They're capable of so much more than we give them credit for. And with the right support and the right tools, so many of them can do great things and I'd love to see more of that.
You need to have the work ethic. Hard work covers a multitude of sins and a multitude of weaknesses.
I've never met a problem I couldn't solve.
You're never staying at one point, you're either growing or you're shrinking.
You have to constantly be moving and adjusting and adapting.
There were businesses that started, grew, and thrived during the Great Depression. So to say it's not a good time and you can't succeed, I think it's completely false.
You always have lots of opportunities, but don't let the good distract you from what's the best.
Work hard. Be financially responsible. Have integrity.
You don't need all the best stuff to get started.
You have to put things in perspective and you have to put money into the things that are going to have a return.
If you don't live what you speak and speak what you live, that's going to come back and hurt you.
If I'm not willing to use something on my children, I am not willing to sell it.
I wasn't going to let someone else or their experience tell me what I could and could not do. I don't let other people's reality impact my reality.
I don't want to get bogged down into worrying about what my competitors are doing. I want to care about my customers, I want to give my customers what they want at the best price that I can, and I've got to believe that that's going to take care of itself in the end.
It was such a learning experience for my children, to know that what we do isn't just about making money so we can feed ourselves and pay our bills, it's about impacting the lives of others.
I tell my children all the time, we are so blessed because we are able to work together, we are able to help people, and we're able to support ourselves doing it. I can't even imagine anything better than that.
It doesn't matter what, I have to push through this. I have people counting on me to make all of this work.

 

Thanks for listening

Be sure to subscribe to the podcast here and I can't wait to share the next episode with you soon! And feel free to leave a comment below with your feedback and any questions you have.

Dec 15, 2016

When it comes to your small business, trying to be everything to everybody is the perfect plan for failure. If you try to offer everything for the masses, you'll likely attract nobody.

Figure out exactly what you want to do, based around something you enjoy doing, then decide exactly who you want to create this product/service for. Once you know who it's for, then you can go find those people in the world. Then talk to them, talk to as many people as you can in your target audience, and figure out what it is that they really want. It usually ends up being a problem that they need a solution for. Reveal the problem, then develop a cure.

Listen to this episode and see how I try to use that mindset throughout all of the businesses that I run. I mention 2 quotes that I recently came across (posted below) that really explain what this all means. And I also talk about my online course that is 95% finished and I even give you and the rest of the listeners a limited time offer that will save you some cash. So definitely listen all the way through!

The moral of the story, build an audience of raving fans around a specific niche, and care for those people as much as you can. Instead of spending all of your time and money and effort trying to out-market the competition and get as many new customers as you can, focus on building badass relationships with current customers that have already proven they trust you and enjoy what you do.

I hope you loved this episode, and if you did, be sure to subscribe to the podcast here!

Check out my Online Course

OnlineShopCourse.com - Teaching you how to build your own e-commerce website so you can start selling your products online, with no software, even if you have zero web design knowledge!

SAVE $100! From now until 12/31/16 at midnight, you can save $100 by entering the coupon code "RISK100" when checking out. Simply go to OnlineShopCourse.com, add the course to your cart, enter the code, save cash, and jump right into the training videos! Contact me here if you have any questions at all.

Quotes I mentioned

You know you can't please everyone, right? But notice that most businesses are trying to be everything to everybody. And they wonder why they can't get people's attention! You need to confidently exclude people, and proudly say what you're not. By doing so, you will win the hearts of the people you want. -Derek Sivers
Tricked into playing the wrong game.

The intelligent writer who dumbs down her work in order to make it more popular.

The successful small businessperson who gives up the edge that made the business work in order to make it bigger.

The entrepreneur who stops leading in order to chase a trend and get funded.

The interesting website that stops caring about content so it can focus on clicks.

The happy kid who abandons good friends in a search to be the cool kid instead.

The beloved brand that walks away from integrity in order to chase mass.

The engaged employee who gives up the craft in order to move up and become an unhappy manager instead...

Bigger isn't better. It's merely bigger. And the mass market might want what the mass market wants, but that doesn't mean that it's your market. -Seth Godin

Everything else I talked about

Anything You Want - 40 Lessons for a New Kind of Entrepreneur
Tribes - We Need You to Lead Us
All Marketers Are Liars
Eight Deuce
Shave Trucks Not Beards Tshirt
Online Shop Course
The One Thing

Thanks for listening

Be sure to subscribe to the podcast here and I can't wait to share the next episode with you soon! And feel free to leave a comment below with your feedback and any questions you have.

(Featured image from Motor Trend.)

Nov 20, 2016

On the podcast this week, I have Maj Toure joining us. He's from Philadelphia and is currently on a tour around the country promoting his Black Guns Matter movement. If you haven't heard about it yet, he'll go into all the details in this episode. But the basic idea is to educate as many people about gun safety as well as offer firearm training to anyone that wants to learn.

The organization has been going on for about a year now, but it's been gaining a lot of traction over the past few months. He's been featured on several other podcasts, blogs, as well as some of the biggest news stations out there. So I was honored for him to take time out of his busy day to share his story with the Risk Without Regret audience.

Just like I tell all guests that come on the show, "Be yourself, say whatever you want, curse if you need to, but above all, share stories that will inspire and motivate anyone that hears this." This episode is exactly that. Maj is raw and really gets to the point of how to reach your goals. It's easier than you think, but it's not for the lazy.

Anyways, I'm excited to share this one with you, and if you find value in this episode, definitely check out his GoFundMe page (linked below) to support Maj and the Black Guns Matter movement. Now that I've given you a brief overview, it's time to get to the good part. So sit back, relax, and listen to our conversation. Enjoy!

I hope you loved this episode, and if you did, be sure to subscribe to the podcast here!

Connect with Maj

Support the BGM Movement: gofundme.com/blackgunsmatter
Personal Facebook: fb.com/100012689356097
BGM Facebook: fb.com/blackgunsmattermajtoure
Twitter: @majtoure Instagram: @majtoure

Everything mentioned

Rick Ector / LAID: Legally Armed In Detroit
Colin Kaepernick
Surrogates movie
Fear is a choice...
Booker's Bourbon
Dunkin' Donuts coffee
Henrik Fisker / Fisker Karma
Mercedes G-Wagon
Bentley Continental GT V8
Colion Noir
Greg Kinman (Hickok45)
Chris Costa
Black Guns Matter GoFundMe
SHOT Show 2017
Amber Rose
Harriet Tubman on the 20 dollar bill
Glock
Ruger
Heckler & Koch
Smith & Wesson
NRA

Purchase my Online Course

Online Shop Master Course - Teaching you how to build your own e-commerce website so you can start selling your products online!

Best quotes from this episode

I was just a regular dude that had bad information.
The information is there, but people need a little bit of guidance.
I don't believe in jobs. I believe in passions and work. I believe in hard work. I believe in working smart and being happy.
As far as punching the clock somewhere I don't wanna be, I'm way too strong for that, that's just not for me.
We present a different option, a more productive option.
I respect their right to disagree, that's the beauty of democracy.
I don't complain and I don't explain.
There's no such thing as haters, they're just misguided lovers.
I have a passion for firearms and I'm not a criminal.
I'm on the ground looking. I'm here with the people. I'm not up in the ivory tower.
MEDIA: Most Effective Destroyer In America
People don't want to get outside. They've been conditioned to stay in and just let things happen.
Pick the first thing that you want to do and just start doing it. Fuck up along the way.
Apologize for your mistakes. Then you move forward. Just do the work.
Everybody sees how I'm moving out here. I'm like everywhere. And that's not because I'm this great super person, you just do the work.
The opportunity will never be perfect. Use what you have, where you are, and do what you can.
You're afraid of success or you're afraid of failure. Either way, the root of that is fear. Fuck fear, that shit ain't real.
FEAR: False Evidence Appearing Real
The talents are natural, the skills come from repetition. But you have to do the work to get the skill. The talent is something that you're just naturally good at. But ironically, you won't figure out if you're naturally good at it until you do it.
If you can't be used, you're useless. And in order to be used, you have to do some work.
Stop thinking you're a celebrity. You're just a human with a lot more zeros in your bank account.
When you're in the public, you're a servant.
This shit is gonna take over your life, or you're not doing it right.
The small individual moments are priceless and motivational.
Sleep is the cousin of death.
I'm old enough to get off the porch, but am I brave enough to get off the porch?
There's a difference between what's right, what's morally accurate, and what's legally accepted.
People respect my movement because of how I moved before the movement.
What I do on my social media is, I make little motivational videos. The general public thinks that's for them. It's not. I use it for me at times when I'm down to keep myself motivated. It's like my future self talking to my present self.
Stop talking so much, just do shit.
Motivate yourself by using yourself, because you know your dreams better than anybody.
Everybody thinks they're bigger than the couch, but the couch is undefeated.

Thanks for listening

Be sure to subscribe to the podcast here and I can't wait to share the next episode with you soon! And feel free to leave a comment below with your feedback and any questions you have.

Oct 31, 2016

This week's guest is Pete Sisco from Resilient Personal Freedom. In 1996, he decided to invest $300 in himself and start his first online business. Five years later, he monetized that website. 15 years later, it has made him millions, and he still consistently makes an income from it, among other online businesses.

After living the conventional life in Idaho with his wife for many years, and after his 6 kids grew up and moved out, Pete and his wife were ready for a different lifestyle. Knowing that their online income source was portable, they decided to sell everything and live out of their suitcases while traveling the world. 10 years later, they're still at it.

In fact, he did the interview at the place they're currently staying at in Ireland. We talk about how technology is helping people make predictable monthly income online, why minimalism is a smart way to live, why working in a cubicle is actually more of a risk, how you can achieve an insane amount of personal freedom, and so much more.

This is honestly one of the most inspiring conversations that I've had personally. I know you'll find a lot of value in this episode, but for me, Pete really confirmed a lot of things for me that I already knew, but I just needed to hear it from someone like him.

After our call, I was so motivated that I began working harder on my online course. And now, I've actually opened up the pre-order for it! So depending on when you hear this episode, it might still be going on, or the full course might have been launched. Either way, you can check it out by visiting: CreateYourOnlineShop.com/PREORDER. All of the details are there and you can get a sneak peek into the course as well. And if the pre-order is still open, you can get it at a discount as well as some free bonuses. Again, it's CreateYourOnlineShop.com/PREORDER.

Anyways, I'm so glad Pete reached out to me, and I'm stoked for you to hear this one. So without further adieu, here's my conversation with Pete Sisco. Enjoy!

I hope you enjoy this episode and be sure to subscribe to the podcast here!

Connect with Pete

Website: petesisco.com
Twitter: @petesisco
Facebook: facebook.com/pete.sisco.7

Pete's Other Websites

Resilient Personal Freedom
Precision Training

Purchase my Online Course

Website: Online Shop Master Course

Best quotes from this episode

When you have internet income, it's completely portable.
I've had a lifelong passion for the concept of living in freedom.
The only passive income I know about is inheritance.
You don't have to reinvent wheels, you just have to apply fundamentals in ways that are effective.
We're living in a time now, where people can take risks like this, like being completely independent and having a lot more personal freedom. And the risk is actually hugely mitigated.
There's 10,000 ways to reliably make money online.
When people talk about big dreams, they get discouraged.
Find something where you can make solid, reliable money and then use that money to do the dream life.
There's this explosion of technology that is changing the world and a lot of people are threatened by it.
But at the same time, there is enough technology that any individual can set himself up to make a reliable, durable, predictable income every month that's substantial.
People start to realize that more than half of the stuff they're paying for is related to just having their job.
The guy trapped in the cubicle is getting to be the anomaly.
I like keeping the business the size where I run the business and it doesn't run me and I have maximum personal freedom.
There's never been less risk than there is now.
I can tell ya, when you get it working and you realize how free a person you can be, it's absolutely intoxicating. There's actually an adjustment period to get your head around the fact that you can basically do whatever you want.
You can't do it overnight, but you really can engineer a lifestyle that gives you whatever amount of freedom you want.
Offer something of quality, do what you say you're gonna do, and treat people right.
The things that work online, the fundamentals, are the things that worked 100 years ago. And they'll work 100 years from today.
If you want to sleep well at night, spend time constructing a business that has durable elements to it that will offer honest value and keep offering.
You have to be in the game before you get lucky.
There's just nothing that delivers the independence and the personal freedom that having an online business does.
I've never met anyone who doesn't have a skill, an ability, or at the very least a passion that can't be of service to somebody who would be happy to pay money for it.
If you had all the money that you ever needed, if you were 100% debt-free, and you had money in the bank that was going to last you for the rest of your life, you just didn't have to think about it, what would you do? What would you want to do every day?
Some people climb the ladder of success only to discover you put it against the wrong wall. -Joseph Campbell
That's the thing about the online world, it's a big transparent economy and the answers are right there.
You don't require luck in order to succeed.

Thanks for listening

Be sure to subscribe to the podcast here and I can't wait to share the next episode with you soon! And feel free to leave a comment below with your feedback and any questions you have.

Oct 20, 2016

Today's featured guest is Andrea Lake. Back when she was 18, she decided to skip college and just go straight into building a business. Her first business started as small as a business can start, but it still grew pretty quick, especially for someone right out of high school.

A few years later, Andrea decided to give clothing a chance and built her first apparel business. I'll let her explain all the various things she did with the clothing lines, but this was also around the time when she had some stickers printed too.

In the late 90's, she ended up starting a whole business around just stickers. At the time of this recording, she actually started 14 companies!

More recently, she has a new company called Lessons.biz where she teaches others exactly how to build a tshirt empire along side her business partner Dan Caldwell. Dan was a co-founder of the huge clothing brand Tapout, so obviously you know they are more than qualified to be teaching on this topic.

Anyways, we talk about various ways to hyper-accelerate a brand, why stickers are like minting money, when to hire people, why competition is a good thing, and how you can easily prove if your business idea is a viable concept or not.

There are so many great takeaways from this episode and I've been eagerly waiting to get this one out to you. So without further adieu, here's my conversation with Andrea Lake. Enjoy!

I hope you enjoy this episode and be sure to subscribe to the podcast here!

Connect with Andrea

Website: andrealake.com
Twitter: @andrealake101
Instagram: @andrealake101
Lessons.biz: lessons.biz
Sticker Junkie: stickerjunkie.com

Everything mentioned

Rhythm Styx
Merch by Amazon
Alibaba
Dan Caldwell
Tapout Clothing
Warped Tour
Blink-182
System of a Down
Good Charlotte
Hot Topic
High Times Magazine
Lessons.biz
Mentor Mojo
Yoga Junkie
Sticker Junkie
Emerson Spartz
Travis Steffen
AutoLotto
Matt Griffin
Combat Flip Flops

Best quotes from this episode

I will never be poor. I will never be short of money again. I know that I can just make something and go sell it now.
I had very recently quit smoking pot, which made me far more productive.
One night, I got a 6-pack of Sierra Nevada, invited over one of my best friends, and sat down and came up with like 200 slogans. And then I chose 98 of them and launched the line with 98 slogans, which is ridiculous, it's way too many, but it worked out well.
We had a connection with Blink 182, but they saw my stuff at Warped Tour when they were not famous yet, and they were like, "We love your stuff." And I'm like, "Here's a bag full of stuff, just wear it on stage today." And they felt this loyalty to my brand.
Every entrepreneur has this moment where you just feel like your company is gonna fail. And the people that make it in life, and certainly in business, are the people that just keep trying something else and will pivot with it and will not stick really strongly to the concept that they think should work.
It's like the Craigslist model, where you don't have to have the most beautiful thing, but you do have to have something that is very functional.
Stickers are like magic, it's like minting money. People buy them, you print them for them, they get the stickers, they give them away for free, and then they order more.
I created lessons.biz because I was so tired of seeing people on the internet that were making 100% of their money from selling products that just teach people how to make money. Like these people literally don't know how to make money, they know how to con people into giving them money.
There is actually a formula on how to run most companies.
I think that for me, working on one thing solely is ineffective because I will choke it to death, I will worry about it, I'll obsess on it. Whereas, if I have multiple things going, I can work on whatever feels best in whichever company, and I don't worry as much.
I think worrying is a really damaging thing. I think it's underrated because people see it as normal, but I think it's super problematic to spend your time worrying.
In general, when you're starting out, until you have a company that's supporting you, obviously you shouldn't spread yourself too thin.
If somebody isn't competing against you, there's probably a good reason why it's an ineffective space to be in. If you have something that a million people are doing, it means that a million people want whatever that product is. So you just have to do it better than them, or market better than them.
You can pack boxes better than anybody else at your business, but is that how you want to be spending your time today?
Put a dollar figure on your time.
If it's not something that is making my company money, or something that I truly must do, or something that I love, somebody else should be doing it.
If you can't make your business work with a few thousand dollars starting out, it's probably not going to work, and more money isn't the answer.
Make money first. If you can make money first, then you know you have a viable concept.
You have to prove your concept first. And you have to know that your concept is something that people will actually pick up their wallet out of their pocket and take money out of it and hand it to you. Not just tell you that they'll buy something, but actually physically buy something.
I knew nothing when I started out, and I went about it the really hard way.
You will hyper accelerate the growth of any company if you're surrounded by like-minded people that are entrepreneurs, even if they have really diverse business backgrounds compared to you.
I think every entrepreneur should have a really good filter between what they're thinking and what they actually say.
The day that you launch your website is the worst it's ever gonna look, because you're going to improve upon it from there. And then we extended that out and said, the day that you launch any business is the worst that that business is every going to be. So stop waiting until everything is perfect.
Just launch something and start making money and then correct from there.
Don't be good, don't be great, it is your job to be extraordinary and become irreplaceable.
I self-financed all of my companies which is possibly the biggest risk and I ended up severely in debt because of it.

 

Thanks for listening

Be sure to subscribe to the podcast here and I can't wait to share the next episode with you soon! And feel free to leave a comment below with your feedback and any questions you have.

Oct 14, 2016

So it's been a couple months since I posted the last episode. I know. I'm sorry.

I needed a break, and I kept making the break longer and longer. After two months, I said, this is enough, let's dive back into this podcast hardcore.

Episode 40 is all about the things I've learned in my first year of podcasting. I've learned a lot about the process, people, the tech side of things, the world, and myself.

There were 39 episodes posted in the first year, I took a two month break, and from now until the end of July 2017, I hope to publish at least 50 episodes. It's all about consistency, and just putting in the work. Taking action is so simple, but things that are simple aren't always easy. But it just takes that first step.

Anyways, I hope you're glad to have more Risk Without Regret episodes coming through your feed, and I really appreciate you for listening and for following along with me on this exciting journey!

Enjoy this episode and be sure to subscribe to the podcast here!

Everything mentioned

Podcast Movement
Audio-Technica ATR2100 Microphone
Adobe Audition
Mackie 402VLZ4 Mixer
Zoom H4N Digital Recorder
Andrea Lake

Things I've learned

  1. I'm ok with my voice.
  2. I'm glad I started when I did.
  3. Anybody can do this.
  4. It's cheap to get into.
  5. I've met a lot of great people and had amazing conversations with the guests, with listeners, and people who've never even heard the show yet.
  6. I've gained a lot of interview and communication skills.
  7. Editing takes forever.
  8. Great things happen when you get out of your comfort zone, and I've still nervous to start every interview.

Thanks for listening

Be sure to subscribe to the podcast here and I can't wait to share the next episode with you soon! And feel free to leave a comment below with your feedback and any questions you have.

Jul 30, 2016

When Jake reached out to me, I was instantly intrigued by him. At the young age of 23, he has accomplished a lot of things, and has even inspired me to hustle harder.

He recently launched his new book, Elevate Beyond, and it has already seen instant success. We'll talk about the book, his speaking engagements, and why he left his internship with the Los Angeles Lakers.

I don't want to give away the whole story, so be sure to listen and I promise you'll be motivated to take action after hearing Jake's story.

I hope you enjoy this episode and be sure to subscribe to the podcast here!

Buy Jake's Book

Elevate Beyond

Everything mentioned

USC ZBT Fraternity
Straight Curve Marketing
Fundamental Mindset
Elevate Beyond (Jake's book)
Idea Factory
Jake Kassan
MVMT Watches
Saving Innocence
Jon Gordon
Kobe Bryant's Last Game
Brock Vereen
Jeff Fellenzer

Connect with Jake

Website: jakekelfer.com
Facebook: facebook.com/jakekelferjourney
Twitter: @jakekelfer
Instagram: @jakekelfer
Email: jakekelferjourney@gmail.com

Best quotes from this episode

I asked myself, "What do I know, and how can I help people?"
I'm a big believer in taking the risks and following your heart, as long as you're willing to put in the work.
Take advantage of the opportunities that are in front of you.
One of the things I like to do is listen to those that are more experienced than me, because I'm so young and I have so much to learn.
I have mentors in all different aspects of my life, and I think that's a huge reason for a lot of my success so far.
My first company was just an incredible start to entrepreneurship and really fired me up for my future and what I'm currently working on.
When I was growing up, it was go to school, get good grades, go to college, and then you're probably just gonna end up getting a job and start paying the bills.
Things change and situations come up where you have to adapt and make different decisions.
I'm young, I'm ambitious, and if I fail, and it doesn't work out, oh well, at least I tried. And now I know what doesn't work and I can learn from that. But if I never tried, I didn't want to look back ten years from now and say I wish I would have followed my heart and pursued my passions.
I don't have the knowledge of somebody that has had ten extra years of life experience on me, but what I do have is just an immense hunger and desire to learn and continue to grow and to make an impact.
The only shortcut in life is to start now. -David Kelfer
A lot of people still don't understand why I'm doing what I'm doing, but that doesn't mean they're correct. That just means they don't understand yet.
It's all about achieving your own definition of success, not just what everyone wants you to achieve and what everyone might assume success is.
When you can combine hustle with working hard and working smart, I think that's when you really create something great.
Enjoy the journey and be in the moment. -Sheri Kelfer
Sometimes entrepreneurship scares the shit out of me, but at the same time, that's what excites me.
Fear is important to acknowledge as long as it doesn't control you.
Everytime you meet someone, it is an interview.
When you combine entertainment with education, and to do it in a good organized way, the result and the value can be extraordinary.
One of the biggest risks that I've taken was turning down multiple full-time job offers before graduation and deciding that I was going to pursue my passion.
At the time, a lot of people criticized my decision. But I knew that it's what I wanted to do and it was aligning with my goals and my definition of success. And so I took that risk and I have not regretted it one day since then.

Thanks for listening

Be sure to subscribe to the podcast here and I can't wait to share the next episode with you soon! And feel free to leave a comment below with your feedback and any questions you have.

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